In a B2B environment where speed, accuracy and personalisation are key, sales teams face constant pressure to produce high-quality proposals, tender responses and quotes in record time. Proposal Management is the strategic response to this complexity.

Proposal Management, or commercial proposal management, structures and optimizes the production of commercial documents to maximize project win chances. It centralizes content, standardizes processes, and enables seamless collaboration to ensure quality, compliance, and efficiency.

Proposal management is crucial for B2B companies dealing with complex tenders. NAELAN has identified six major challenges: increasing complexity, lack of content harmonisation, manual processes, compliance risks, difficulty in capitalising on existing assets, and lack of performance analysis. NAELAN's Proposal Management suite automates, secures, and enhances the value of each proposal.