NAELAN solutions help social landlords digitise their documents, improve tenant relations and optimise productivity and compliance.

NAELAN identifies seven key components of an effective CCM: content centralisation, personalisation, automation, compliance, omnichannel, collaboration and artificial intelligence. These elements shape the customer experience and optimise internal resources.

Young people aged 18 to 25 favour digital channels for customer communication, preferring email, mobile apps and text messages to postal mail. They are particularly sensitive to the environment and the protection of their personal data. Companies must therefore adapt their communications, favouring digital channels, ensuring security and simplifying the customer experience.

Customer Communication Management (CCM) is a strategic approach that enables companies to create, manage and deliver personalised, compliant communications across all channels. It improves the customer experience, optimises productivity and ensures regulatory compliance. CCM is a pillar of digital transformation, connecting business and IT teams around a common platform.

Baloon has equipped itself with Naelan's KSL solution to optimise its customer communications.